PurAmino is an infant formula specifically formulated for infants with food allergies and malabsorption issues.

In an effort to help PurAmino sales reps engage more effectively with pediatricians during in-person calls, my team was tasked with adding gamification to the digital sales aid.

PurAmino is one of several formulas developed by Mead Johnson Nutrition to help malnourished babies get the nutrients they need to thrive, so the game tested pediatricians' knowledge by challenging them to match the MJN formula brand to the outcomes babies experienced after using it.