Abilify is an adjunctive antidepressant treatment indicated for those with schizophrenia and/or bipolar disorder. My role as lead creative on this consumer campaign included collaborating with clients and colleagues to create an engaging website supported by print, digital, CRM, and HCP office materials.

This campaign reached past the isolation many patients feel by connecting through personalized stories of others describing how depression affects their lives, and how Abilify helps.