When Kenvue Pediatrics spun off from J&J Pediatrics in 2023, my team was tasked with handling the rebrand. One of the key elements was the BundleBox, a monthly collection of samples curated from the Kenvue family of pediatric brands, including Band-Aid, Aveeno Baby, Vivvi & Bloom, and Zarbee’s, among others.

BundleBoxes were the primary driver to get pediatricians to sign up for the CRM program, as registering for the program is necessary to receive them.

Continuing to capture pediatrician information without disruption was incredibly important to the Kenvue Pediatrics team. We were successful in helping them achieve that goal.